Brand safety analysis
13
2 products analyzed across 1 categories. Average safety score: 1/100.
Score distribution
How 13 products spread by concern level.
Use this distribution as a brand-level screening signal. A single better-scoring product does not clear the full brand; repeated high-concern results should trigger more careful category comparison and source review.
Evidence summary
What the 13 data means.
13 has 2 product records in the current NonToxic.com database, spanning 1 category: Beverages. The average score of 1/100 is useful for screening, but shoppers should still inspect product-level records because packaging, processing, test year, and contaminant fields can vary inside the same brand.
The current evidence mix for 13 is 2 high confidence. Source labels represented on this page include microplastics_cpg_research_complete.tsv (2), and test-year labels include 2024 (2). 0 records still need a more specific source URL and 0 records still need a normalized test year, so these items should drive brand transparency requests before any broad safety claim is made.
For practical review, start with 13 Branded Milk Samples, the lowest-scoring 13 item currently listed, then compare it with 13 Varieties of Baby Formula, the strongest-scoring item in this brand set. If both products sit in the same category, use the category page to compare competing brands; if they sit in different categories, treat the brand score as a portfolio signal rather than a direct product substitute.
How to use this brand page.
Use this page to decide what to inspect next, not to label every 13 product safe or unsafe. A brand with one listed product has a narrow evidence base, while a brand with many products may mix lower-concern records with elevated or highest-concern records. The most defensible workflow is to open the product page, read the source row, compare the category alternatives, and submit a correction if a newer lab report or packaging disclosure changes the evidence.
Brand FAQ
Common questions about 13.
Is 13 a lower-concern brand?
13 currently averages 1/100 across 2 analyzed products. NonToxic.com treats this as a brand-level screening signal, not a blanket certification for every 13 product.
Which 13 products should be reviewed first?
13 Branded Milk Samples is the lowest-scoring 13 product currently listed, while 13 Varieties of Baby Formula has the strongest comparative score in this brand set. Shoppers should compare both records against products in the same category before switching.
How strong is the evidence for 13?
The current 13 set includes 2 high confidence records across categories including Beverages. Records with missing source URLs, missing test years, or unavailable contaminant fields should be treated as transparency priorities.
Review first
Lowest-scoring 13 products.
Better signals