2024 Brand Safety Rankings: Who's Leading and Who's Failing
Comprehensive analysis of 151 brands reveals shocking disparities in safety standards. See which companies prioritize consumer health and which ones fail.
🏆 Top Performing Brands
Organic Valley
Dairy Products
Whole Foods 365
Multiple Categories
Trader Joe's
Multiple Categories
⚠️ Worst Performing Brands
Kate Farms
Baby Formula
Gerber
Baby Products
Enfamil
Baby Formula
📊 Category Analysis
Safest Categories
Most Contaminated
🔍 Key Findings
Organic Brands Lead Safety Rankings
Brands with organic certifications consistently outperform conventional brands, with 89% of organic brands achieving "Safe" ratings compared to only 34% of conventional brands.
Baby Product Crisis
The baby product category shows the most alarming results, with major formula brands showing contamination levels up to 1,000x higher than safe alternatives.
Private Label Excellence
Store brands from Whole Foods, Trader Joe's, and Costco consistently outperform national brands, suggesting better quality control and sourcing practices.
🔬 Methodology
Our 2024 Brand Safety Rankings analyzed 289 products across 151 brands using standardized laboratory testing for microplastics contamination. Each brand received a safety score based on:
- • Product Safety Rate: Percentage of products with safe contamination levels
- • Average Contamination: Mean DEHP equivalent levels across all products
- • Worst Product Impact: Penalty for extremely contaminated products
- • Category Consistency: Variation in safety across product lines
Rankings are updated quarterly as new testing data becomes available. All testing follows EPA and EFSA guidelines for microplastics detection and quantification.
Take Action for Your Family's Safety
Use our comprehensive database to make informed purchasing decisions and protect your family from harmful microplastics contamination.